Improving electronic customers' profile in recommender systems using data mining techniques

Article history: Received March 29, 2011 Received in Revised form June, 18, 2011 Accepted 19 June 2011 Available online 20 June 2011 Recommender systems are tools for realization one to one marketing. Recommender systems are systems, which attract, retain, and develop customers. Recommender systems use several ways to make recommendations. Two ways are using more than the others: collaborative filtering and content-based filtering. In this study, a recommender system model based on collaborative filtering has proposed. Proposed model was endeavored to improve the customer profile in collaborative systems to enhance the recommender system efficiency. This improvement was done using time context and group preferences. Experimental results show that the proposed model has a better recommendation performance than existing models. © 2011 Growing Science Ltd. All rights reserved.